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Loving the Skin We’re In: Addressing Colorism in Latino Families

Colorism / colorismo is a form of discrimination where lighter skin is valued more than darker skin. This is rooted in colonial history and passed down through generations to the present day.

In many Latino families, children learn early that lighter skin, straighter hair, or certain features are more “desirable.” These messages, often subtle, come from family jokes, nicknames, media, and beliefs that get passed down from generation to generation.

Caregivers can help children call out and unlearn colorism and grow up proud of every shade in our families.

Name, Normalize, and Celebrate Different Skin Colors

Things caregivers can say when your child notices a difference:

Create Art!

Drawing Differences

Learn to mix colors to create many skin tones. Use these activities to open up conversations about differences and help kids see that all shades and features are worthy of celebration.

Explore Drawing Differences

Storytime: Read books that feature Afro-Latino/a, Indigenous, and brown-skinned characters.

Check Your Own Bias, Unlearn, and Diversify What You Consume

It's our responsibility to break the cycle. Many of us grew up hearing messages like “mejorar la raza” (“improve the race”) or seeing lighter skin praised more often, in our families, in jokes, and even in the telenovelas we still watch today. Children notice what we say, but they also internalize what we celebrate, who we admire, and the beauty standards we pass down.

What messages did I grow up hearing about skin tone or hair texture?

How might those beliefs still show up in my words or preferences?

Challenge and Address Colorism

Colorism often shows up in small, everyday moments – sometimes even in comments said with cariño or affection. But children can still internalize the message and believe that their skin tone determines their worth – their beauty, intelligence, or attractiveness as a friend.

Things caregivers can say when family members make comments:

More Resources

EmbraceRace Webinar: “Same Family, Different Colors” with Lori L. Tharps
Video: “Colorism and White Latinx Privilege” from BuzzFeed/Pero Like
Article: “How to Teach a Little Girl to Love Her Brown Skin” from New York Times

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